UX designer who takes responsibility from research and prototypes to polished products that ship.
Turning complex products into user-friendly experiences and presenting them to an audience in a way that they will understand.
Who is the woman behind the frames?
I was born up north, in the winter capital of Sweden, in 1991, to a family of writers, artists and developers. Did I choose the UX field to honor my family and merge all of these skillsets into one? Who knows.
I got my UX and design training at Umeå University between the years of 2011-2014.
I've spent the past 10 years working for tech companies, designing, shipping and marketing SaaS products for video creation, communication, live streaming, file management and publishing.
But I don't stop designing when I leave the office – I'm always exploring ideas, designing personal projects and sharing my creations with loved ones.
I excel at absorbing technical and complex concepts and translating them into user experiences that make sense. Having worked at smaller companies, I am what you would call a UX generalist; which means I have skills and experience taking a product from the brainstorming and research phase to prototyping, testing and final shipment.

